What A Video Rental Store Can Teach Product Managers

Not to date myself or anything, but can anyone else remember going to the video store on a Friday or Saturday night? I’d wander the aisles and take a look at every movie on the “just released” rack in order to decide which one or two videos I was going to rent. Netflix and the … Read more

Video: Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

It makes sense that the more choices that a Product Manager gives to his or her customers, the happier they’d be, right? Dr. Anderson takes a look at what happens when we present our customers with too many decisions to make. Dr. Anderson discovers that the one thing that our overloaded customers really don’t want … Read more

Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

As product managers, we have somehow convinced ourselves that our customers both want and need more choices when it comes to our products. This thinking has allowed us to heap on more and more choices for our customers to make: colors, pricing plans, features, etc. However, it just may be the case that the one … Read more

Netflix Teaches Product Managers A Lesson

Once upon a time, going to a Blockbuster Video store was a regular part of my weekend. Since I am such and engineer, running back to the store the next day to return the video that I had watched was also part of my weekend. However, I don’t do any of these things any more … Read more