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How To Best Meet The Needs Of The Connected Consumer

How to best meet the needs of the connected consumer isn’t just a product managers dilemma, nor just a marketing executive or UX design professionals. To delight the modern consumer your product management, UX design and marketing departments need to work together! At the 10th Annual Open Mobile Summit (November […]

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What Banks Can Teach Product Managers About Targeted Marketing

I’ve got a quick question for you: where do you keep your money? I’m not talking about pocket change, I’m talking about the big stuff – like your last paycheck? If you are like most product managers, you have a checking account and that’s where you keep your money. It […]

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What Product Managers Need To Know About Going Mobile

If you have been out to a mall, driving in traffic, or attended a sporting event lately then you’ve seen that just about everyone had their faces planted into a mobile device of some sort. From a product manager point-of-view, this sure seems to be telling us that we need […]

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Is Being Yellow The Worst Product Management Job In The World – Or Not?

When I was first out living on my own, the arrival of the latest copy of the yellow (and white) pages was a big deal. Since my parents had always received these huge volumes, when I got mine I felt that somehow I was now a “grown up”. Fast forward […]

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In A Recession, Product Managers Know Customers Want Value

A recession, like the one that we’re living though right now, changes everything. Product mangers who had everything set up and working just right have been surprised to discover that all of a sudden customers are canceling orders and have stopped placing new orders. What’s a product manger to do? […]

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