Are AT&T Wireless Product Managers Getting More Customers The Right Way?

How would you like to have the job of being a product manager at a wireless service provider? Admittedly, it would be an exciting job. Wireless services bring in a great deal of money so there would be no questions about your product being a success, the real question would be what could you do … Read more

In A Recession, Product Managers Know Customers Want Value

A recession, like the one that we’re living though right now, changes everything. Product mangers who had everything set up and working just right have been surprised to discover that all of a sudden customers are canceling orders and have stopped placing new orders. What’s a product manger to do? Martin Roth and Richard Ettenson … Read more