Product Managers Struggle To Discover: Just How Dumb Are Your Customers?

How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking goes that if we’re not straight with our customers, they they’ll stop trusting us and they’ll go somewhere else to get the products that they need to solve their problems. … Read more

Why Bank of America Needs To Do More Checking On Its Products

As product managers, one of our main goals is to always be searching for ways to apply the product development definition in order to leverage our products and boost the company’s bottom line. At the same time, we need to stay aware of our product’s impact on the company’s reputation. Over at the U.S. bank, … Read more