Forget Social Media – Product Managers Are Focusing On Email Again

Welcome to the era of Google and Facebook. Product managers have had to learn to live in a world that is dominated by these firms. They control what the users of their applications see. Their algorithms determine what their users see in addition to all of the information that they are getting from friends and … Read more

Product Managers Can Raise Their Product’s Price – They Just Have To Be Smart About It

Psst – hey product manager, would you like to make some more money with your product? Guess what – you can! All you have to do is to raise your product’s price. Uh oh, does this scare you just a bit? Are you concerned about making your existing and potential customers angry with you? I’ve … Read more

Product Managers Know That Pricing Is All About The Presentation

How to correctly price a product has always been a bit of a black art for most product managers. The goal is to not price a product so high that nobody is willing to buy it, while at the same time not pricing it so low that you end up leaving money on the table. … Read more

Cost Of Materials Is A Product Manager’s New Friend

In the current tough economic times we are all feeling the pressure to keep sales of our product either at current levels or to boost them in order to make up for shortfalls in other parts of the company. When  you step back for a moment and realize that our customers, both current and potential, … Read more