Forget Social Media – Product Managers Are Focusing On Email Again

Welcome to the era of Google and Facebook. Product managers have had to learn to live in a world that is dominated by these firms. They control what the users of their applications see. Their algorithms determine what their users see in addition to all of the information that they are getting from friends and … Read more

Product Managers Need To Understand The Power Of A Newsletter

Product Managers know that newsletters can be a powerful way to stay in touch with your customers

As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since they have already bought into … Read more

Every Product Manager Needs A Product E-mail Newsletter

Every product manager wants to be able to stay in touch with the people who have already purchased their product. There are a lot of ways to do this including having a good working relationship with your sales team. However, since we now live in the 21st Century we have an even better way to … Read more