New Product Competition Challenges For Product Managers: Balloon Toys

What should a product manager do when their new product is followed by a similar one?

How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went? You got some balloons, then it seemed to take forever as you used the hose to fill the balloons, and then you … Read more