Just imagine if you were a product manager for Target stores. You would be responsible for the success of a brand that has over 1,800
The Accidental Product Manager Archive
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Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product
The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in
If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.
Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of