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What Can McDonalds Product Managers Do To Capture Young Customers?

The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future. McDonald’s product managers […]

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How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us […]

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