Product Managers Need To Learn To Use Ads Carefully

If the product that you are responsible for is going to be successful, then you are going to have to find ways to get your potential customers to notice it. One way to go about doing this is to create ads that work with your product development definition and talk about your product and the … Read more

How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us to get in contact with … Read more

What Volvo Can Teach Product Managers About Not Crashing Their Careers

When I say “Volvo” to you, what do you think of first? I’m willing to bet that some form of the word “safety” comes to mind. Ok, now when I say your product’s name to you, what comes into your mind? Hmm, not quite the same – it looks like your product doesn’t have the … Read more