Crate and Barrel Product Managers Learn To Be Social

Product managers learn to embrace the digital age

Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However, lately that has all changed. The company now has over … Read more

How Can Product Managers Help Lego Get Over The Brick Wall That They Are Facing?

Digital play has started to cause problems for Lego product managers

So what do small children want to play with? In the past the answer to this question was fairly easy: dolls, trucks, and of course Lego bricks. In fact, the Legos Company has seen its sales rise for the past 13 years. That would have looked good on anyone’s product manager resume. However, recently something … Read more