Can we talk about trade shows for just a moment? During my product manager career, I have been to a countless number of these things. I must confess, I love them! The travel, the pageantry, the people that I meet all appeal to me. However, when it comes down to […]
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Ah, product timelines. This is arguably one of the most visible and one of the most difficult things that a product manager is called on to create in order to communicate your product development definition. It turns out that creating a timeline is not really all that hard to do. […]
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Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re […]
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As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order to do that well, we need to do a good job of understanding what our customers want. The good news here is that more often […]
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You’ve got a great product. In fact, it might even be a revolutionary product. Well, there are at least some features of your product and its product development definition that you are very proud of – nobody else has them. You would sure like to tell your customers about how […]
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What does it take to get a prospective customer to turn into an actual customer who buys your product? When I’ve asked this question to many product managers I always seem to get the same answer: the sales funnel shows how long it takes to move a customer from prospect […]
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In our relationships with other people, one of the most basic things that we generally spend no time thinking about is the issue of trust. Without trust, there really can’t be any relationship. In order for our product to be a success, we need to find a way to get […]
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Pricing really should not be all that hard to do, right? Pricing is just another part of your product development definition. Find out what your customer is willing to pay, design a product to be sold at that price that will give you a 25% profit margin, and poof you […]
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What would the perfect buying experience with your product be for your customer? I’d be willing that it would go something like this. They’d contact you and explain their problem to you. You’d listen, and then based on what you already knew or could deduce about them you’d end up […]
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As product managers, one of our main goals is to always be searching for ways to apply the product development definition in order to leverage our products and boost the company’s bottom line. At the same time, we need to stay aware of our product’s impact on the company’s reputation. […]
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