How To Find More Customers For Your Product

Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. However, is that where things stop? Could it be possible that we also have a responsibility to go out and find new customers … Read more

Chipotle Product Managers Play Games With Ethics – Is This Ok To Do?

So product manager, I’ve got an interesting ethical issue for you. Are you ready? If sales of your product were sagging and your boss came to you and told you that it was your job to boost sales, how far would you go to make this happen? Would you change your product development definition? Would … Read more

Lessons From The Front Lines: Product Management At Startups

So here’s my story: at this point in my career I’ve worked for 8 separate companies. Four of them were enormous multinational firms and four of them were startups. Three of the startups that I worked for went out of business and I’m now working at my fourth startup (keep your fingers crossed). If anyone … Read more

What Should The Box Product Managers Do Now?

So when you think about what kind of product manager job you’d really like to have, what comes to mind? If you are like most of us, you’d like to be working at one of those fast moving Silicon Valley startups that seem to be in the newspaper all of the time. You’d be making … Read more

Product Manager Need To Understand The Power Of A Candy Bar

Can we talk about trade shows for just a moment? During my product manager career, I have been to a countless number of these things. I must confess, I love them! The travel, the pageantry, the people that I meet all appeal to me. However, when it comes down to just exactly how successful they … Read more

How To Create A Product Timeline That Works

Ah, product timelines. This is arguably one of the most visible and one of the most difficult things that a product manager is called on to create in order to communicate your product development definition. It turns out that creating a timeline is not really all that hard to do. However, creating a timeline that … Read more

9 Ways To Deal With The Competition

Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re going to have to find … Read more

Product Managers Need To Master The Art Of Social Media Listening

As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order to do that well, we need to do a good job of understanding what our customers want. The good news here is that more often than not, our customers are … Read more

Don’t Even Think About Keeping Your Product Details Secret

You’ve got a great product. In fact, it might even be a revolutionary product. Well, there are at least some features of your product and its product development definition that you are very proud of – nobody else has them. You would sure like to tell your customers about how great your product is, but … Read more