Why WIIFM Is The Question That Every Product Manager Must Answer
What does it take to get a prospective customer to turn into an actual customer who buys your product? When I’ve asked this question to
The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
What does it take to get a prospective customer to turn into an actual customer who buys your product? When I’ve asked this question to
In our relationships with other people, one of the most basic things that we generally spend no time thinking about is the issue of trust.
Pricing really should not be all that hard to do, right? Pricing is just another part of your product development definition. Find out what your
What would the perfect buying experience with your product be for your customer? I’d be willing that it would go something like this. They’d contact
As product managers, one of our main goals is to always be searching for ways to apply the product development definition in order to leverage
If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere
Where is your product going to be in 6 months? What features will it have in a year? What is going to make your product
Talk to any product manager and they can tell you, when a new product gets introduced, the product manager becomes a part of the sales
We’re going to kick it old school this time around and take a look at one of the key skills that every product manager should
Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products