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Why Are Product Managers Moving Away From Focus Groups?

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Focus groups are the way that product managers used to find out how customers felt about their product

When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing our product development definition, but … Read more

Why Product Managers Should Move Slowly

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Just exactly what a product manager does during the average day can vary from product manager to product manager. However, there is one thing that all of us do each and every day: make decisions. Sometimes we make good decisions, sometimes not so good decisions. As product managers we’d all like to find a way … Read more