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The Digital World Changes The Way That Food Company Product Managers Operate

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Food purchase changes mean that product managers have to change

Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps when we take a look at how consumers go about buying food. This used to be a simple task: people jumped into their cars with their food shopping list in … Read more

Product Management 101: How To Market Your Product

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You’d think that we’d all know how to market our products simply because we get marketed to every single day. It turns out that this is not the case simply because there are a lot of different components that go into successfully marketing a product. Although you’d think that this kind of activity would be … Read more