Can Disney Product Managers Solve Their Sports Problem?
Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media
The Accidental Product Manager Archive
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Category: Customer
Product Managers Attempt To Get NASCAR Back On Track
Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made
How Can Product Managers Get Their Customers To Ride?
How do you get to work every day? If you are like most of us, you jump into a car and drive there. However, there
Should Product Managers Allow Customers To “Hack” Their Product?
As product managers we believe that we are reasonably smart people. We know what our customers want. That means that we work with our development
How Video Store Product Managers Manage To Still Hang On
Can anyone remember back in the day when there used to be a video rental store on just about every corner? We’d all head down
What Can Amazon Product Managers Do About The Customers They Don’t Have?
As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products. However,
What Can McDonalds Product Managers Do To Capture Young Customers?
The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in
How Can Product Managers Get Kids To Buy Groceries?
If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into
Product Managers’ Customers Are Now Shopping Online
The times they are a changing. As product managers it is our responsibility to stay on top of trends that are affecting our customers. One
Solving The Challenge Of Making Reordering Products Simple And Easy
So here’s an interesting question for you: when you customer uses up or runs out of your product, how do they go about ordering more