Video: Is Being A Product Manager At Coke The Real Thing?


Dr. Jim Anderson reveals how product managers at Coke are keeping track of their over 450 different brands of products.

Dr. Anderson talks about how Coke product managers use a gate process to determine which products should make it to market, why Japan plays such an important role in how Coke introduces new products, and what product managers can learn from how Coke manages their products.

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