How Product Managers Can Master The Art Of Conversation

When I’m talking with product managers who are first starting out, their questions all revolve around things like product road maps, how to create a product development definition, and the best way to collect customer requirements. It’s when I talk with product managers who have been doing this job for a while that the questions … Read more

How Can A Product Manger Create A Job Map For Their Product?

A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This differs from process mapping which simply defines only what the customer is actually doing at each step – a subtle, but important distinction. Product managers who take the time to … Read more