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Verizon Product Managers Show The Dangers Of Trying To Be Too Cool

Just in case you didn’t hear about it, Verizon is rolling out a new wireless service that they are calling “go90”. The name comes from the product development definition that says that users will now start rotating their phones 90 degrees in order to watch videos on the go90 service. […]

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How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us […]

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Is Social Media Worth The Effort For Product Managers?

Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools offer us a fantastic way to get in touch with our potential customers and they need to be a part of our product development definition. […]

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Lots Of Social Media Choices, But Which Ones Work For Product Managers?

Pitty the poor product manager. There you are, sitting in the middle of the greatest social media revolution to ever happen and now you find yourself with too many choices. After you get done creating your product development definition, should you be spending your time on Facebook, LinkedIn, YouTube, or […]

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How Product Managers Can Manage The Age Gap On Their Product Teams

Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of a sort of “virtual team” of people who are sprinkled throughout the company. It turns out that in order for our product to be a […]

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Which Forms Of Social Media Should Product Managers Be Involved In?

How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. As an already overworked product manager working on your product development definition this means that you’ve got an important question that you’re going to have to answer: […]

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