What Is A USP And Why Is It Important To Product Managers?

Congratulations, you are managing a good product. It might even be a great product. However, when it comes time for one of your potential customers to pick a product to solve their problem, why should they choose yours over all of the other options that they have? The Power Of A USP Trying to figure … Read more

Everything You Ever Wanted To Know About How To Launch A Product

Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter if it’s a new product that you’ll be launching or a new version of an existing product, it’s all about the launch. As important as this product manager activity is, … Read more