What Product Managers Need To Know About Customer Loyalty

Imagine for a moment that you were inthe business of building walls. Every day you’d get up go build part of a wall and then go home. What if every day when you returned, all of the work that you had done the previous day had been undone? How would you ever get that wall … Read more

Product Manager Would You Sleep With Your Customer If They Offered You $1M Order?

Would you sleep with your customer if they offered you a million dollars to do it? That was the question that was asked in the blockbuster movie “Indecent Proposal” with Robert Redford, Demi Moore, and Woody Harrelson. Sure Demi Moore wasn’t a product manager, but the situation was similar to the one that we often … Read more

Airport Kiosks Contain Tips For Product Managers

Can you remember when flying was fun? I almost sorta can – I think that it was back when I was 10 years old and flying was something that was a special treat – I didn’t get to do it very often because it was very expensive. My how things have changed! Now I fly … Read more

Going Green And Niching: How Product Managers Surviving A Downturn

Economic downturns don’t last forever, but boy-oh-boy do they hurt while they are happening! I’m not sure about your products, but my the customer that I’ve been consulting with are all scrambling to find ways to make their products easier for their customers to buy. Would you be interested in some tips on how to … Read more

Pepsi Fumbles A Gatorade Makeover: Lessons For Product Managers

As a result of attending ProductCamp NYC I’ve been asked a lot more questions recently about how Product Mangers can avoid making mistakes with their products. Half of that answer is to make sure that you understand the fundamentals of Product Management. The other half is to learn from the mistakes of others. Like the … Read more

Customer Led New Product Design: Notes From The Field

This post is an invitation for you to come along with me as I work with one of my clients to help them get ready to present their solutions to a customer in the hope of getting them interested enough to start to move forward towards a sale. You’ll recognize a lot of what we’re … Read more

Offering Extra Services Can Get Product Managers Through Tough Times

It’s time for some creative product manager thinking. Times are tough, our customers are strapped for cash and yet we’d like to keep sales of our products at least at where they are if not boost them a bit. No matter if your product is a service or a “real” product, there’s something that you … Read more

Slimmed Down Products Make Product Managers Look Good

If product managers ran the world, we’d be able to sell our products to everyone at a very high price. However, since we don’t run the world (yet), we need to adjust and adapt in order to sell our products to as many people as possible for as high a price as is possible. However, … Read more

Cost Of Materials Is A Product Manager’s New Friend

In the current tough economic times we are all feeling the pressure to keep sales of our product either at current levels or to boost them in order to make up for shortfalls in other parts of the company. When  you step back for a moment and realize that our customers, both current and potential, … Read more