How Can Product Managers Capture Frugal Customers?

When customers cut back on spending, product managers have to go to work

The arrival of the Covid-19 virus has upended the lives of most of our customers. Many people have lost their jobs and just about everyone has been forced to stay home. The result of all of this is that our customers are starting to feel “cash poor” – they are looking for ways to save … Read more

Driving Lessons: Product Mangers Learn To Ride The Economy

The Dow Jones Average plunges 700 points in a day. Then it rises 500 points the next day. Your best customer just suddenly goes out of business one day (Enron, Lehman Brothers, Circuit City, etc.). Sure seems like no Product Manger could ever learn to deal with the worst economy in a generation… Wrong! Our … Read more