store brands

How Can Product Managers Capture Frugal Customers?

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When customers cut back on spending, product managers have to go to work

The arrival of the Covid-19 virus has upended the lives of most of our customers. Many people have lost their jobs and just about everyone has been forced to stay home. The result of all of this is that our customers are starting to feel “cash poor” – they are looking for ways to save … Read more

What Can Top Food Brand Product Managers Do To Get More Shelf Space?

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There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. However, in order to be a successful big food product manager you … Read more