The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
With “going green” being all the rage right now, product managers should give it some serious consideration for their products. Although we all SHOULD want to make the planet a better place for current and future generations to live, from a practical product management point of view having a green product may reduce costs and … Read more
Just image this scenario: you’re sitting there at “mid-sized company, Inc.” when one day your boss walks up to you and says “we’ve just been bought by really-big-company, Inc.” Ok, you say to yourself, how much of a big deal to my successful product can this be? Well one thing that you may not have … Read more
As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much a one-way street – you … Read more
Congratulations – you are a Product Manager. Now how do you stay on top of your profession? We all know that the world keeps changing and the skills and talents that it takes to be a product manger keep changing with it. The challenge that we all face is how do you become a better … Read more
So I’m just a little bit off the beaten path with this discussion, but I’ve recently had to sit through so many bad presentations that I’m feeling an overwhelming need to try to make the world a better place for Powerpoint slides to live in. We all live and die by Powerpoint. I can’t begin … Read more
Yeah, yeah I know that everyone says that they hate Powerpoint – “death by Powerpoint” and all of that. However, the reality of modern Product Manger life is that we end up using Powerpoint to communicate a lot of information about our products and the current status of our projects. Thank goodness you took all … Read more
Right off the bat, I need to apologize for using “Web 2.0” in the title. It was a cheap trick to get you to read at least this far, but it sure seems to have worked. With all of that out of the way, hype aside, it sure does look like the Internet is changing … Read more
In order to have a successful product, you need to convince people to buy your product in the first place. We like to call this marketing. The problem is that lots of money can be spent on marketing with no real apparent return on the investment. Let’s take a look at what product managers should … Read more
I can remember being something like 9 or 10 years old when I first learned about the Bermuda Triangle. I’m not sure where I first got my facts, but I’m willing to bet good money that it was that classic TV show with Leonard Nimoy called “In Search Of…” I didn’t sleep for something like … Read more
In the world of a product manager, we spend our time worrying about defining, creating, and selling a product. All too often we view our job as being done once a customer has purchased our product – the next time we deal with them will be to get new requirements or to have them buy … Read more