The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to quantities of data about our product and our customers that product managers of old could only dream about. However, is this really a good thing? Dr. Peter Fader is a … Read more
Gosh – doesn’t the whole concept of subliminal advertising just sound naughty to you? I mean, I’ve always sorts lumped this type of advertising together with hypnotism and sorta figured that they were slightly immoral. You know, it can’t be right to get people to do things that they wouldn’t do otherwise, right? Let’s assume … Read more
As product managers we are generally quite proud of our products. We do our best to work with potential customers and collect requirements. We ride herd over our developers to make sure that a good product is developed and that it rolls out smoothly. What happens if there is then a flaw in how the … Read more
So here we stand together at the start of a new year filled with hopes and dreams that this year will be better than last. Now if we could just do something about that email problem that we’ve all been dealing with… I don’t know about you, but depending on what part of the product … Read more
Happy New Year to everyone! As we stand together at the start of another business year, it’s important to realize that this time of year provides a product manager with a unique once-a-year opportunity to use this time of the business cycle to accomplish a few things that you just can’t get done at any … Read more
All too often when we think about the products or services that we are product managers for, we get hung up on the need to be able to touch something. Many of us like boxes with lights on them, CD jewel boxes that snap shut with CDs with nicely printed product labels on them, etc. … Read more
Just in case you have been living at your desk for the past couple of years and hadn’t noticed, Toyota launched a new line of cars a few years ago called Scion. Now we all know the Toyota brand – in fact many of you probably own a Camry because it’s the most popular car … Read more
Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job mapping is a process by which you break down into a series of smaller steps the task that your customer is trying to accomplish while using your product. By doing … Read more
A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This differs from process mapping which simply defines only what the customer is actually doing at each step – a subtle, but important distinction. Product managers who take the time to … Read more
Being a Product Manager is hard work, being a successful product manager is even harder. Wouldn’t we all like to have a secret weapon that would allow us to cut through all of the roadblocks that others seem to be constantly throwing up all around us? Just imagine if there was some way to get … Read more