merger

When Competitors Merge: What 3 Things Should A Product Manager Do?

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Sometimes as product managers we wish that our lives could become better if only one of our competitors would just go away. It’s events that like this that would make developing your product development definition just a bit easier. Somewhat amazingly this does happen. However, all too often, the reason that they went away was … Read more

How Product Managers Can Deal With Product Name Changes

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Just image this scenario: you’re sitting there at “mid-sized company, Inc.” when one day your boss walks up to you and says “we’ve just been bought by really-big-company, Inc.” Ok, you say to yourself, how much of a big deal to my successful product can this be? Well one thing that you may not have … Read more