Product Managers: Can An Old Brand Help Your New Brand?
Just imagine the problem that a product manager who has a brand new product is facing as he or she creates their product development definition:
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Author: drjim
New Product Manager Book Now Available: How To Have A Successful Product Manager Career
Good news: my latest book for product managers has just been published! You can order your copy by clicking here. This book has
The Product Selection Process Course Sneak Preview Is Now Available!
I have just loaded a Sneak Preview of my new Product Selection Process course.You can take a look at the preview right now at this
What Type Of People Should Product Managers Hire For Their Team?
I’ve got to be honest with you here: there have not been too many times during my product manager career that I’ve been able to
Product Managers Need To Learn How To Pivot
As a part of your product development definition, one of the things that every product manager eventually does is to create a business plan for
Why Product Managers Should Not Listen To Their Gut
When we talk about the skills that each of us needs in order to be a good product manager, one skill keeps coming up over
How Product Managers Can Help Their Sales Teams Be More Successful
Product managers are NOT sales professionals. We pride ourselves on being marketing professionals and we don’t think of ourselves as being a part of our
When New Tools Mean New Products: Energy Business Lessons For Product Managers
As product managers we’d like to think that the new product creation process and its product development definition process are a neat, orderly process. However,
Lots Of Social Media Choices, But Which Ones Work For Product Managers?
Pitty the poor product manager. There you are, sitting in the middle of the greatest social media revolution to ever happen and now you find
Everything You Ever Wanted To Know About How To Launch A Product
Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter