Applying Digital Product Management To Perfume

Think, if you will, about the world of perfumes. This market consists of tiny little bottles that contain liquids that when sprayed on (most of the time) women produce scents that the wearer believes will make them more attractive to the opposite sex. Chanel No. 5 is considered to be the most expensive perfume in … Read more

What Does Your Product Smell Like?

As product managers we are always thinking of ways to make our product more appealing to our customers. We all have long lists of features that we just know that once they are implemented; our product will become irresistible to our customers. However, there is a good chance that we may be overlooking something. Is … Read more