What Should A Product Manager Do When The Wrong Customer Buys Your Product?
As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get
The Accidental Product Manager Archive
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Category: Customer
How Product Managers Can Get Their Customers To Trust Them
In our relationships with other people, one of the most basic things that we generally spend no time thinking about is the issue of trust.
Product Managers Need To Learn How To Offer Customers A Next Best Offer
If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere
What Can A Tax Software Company Teach Product Managers About Customer Information Overload?
Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are
How Product Managers Can Help Their Customers Weigh Their Options
Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you
Product Managers Need To Make The Product Purchase Process Perfect
As product managers, we have a responsibility to our potential customers to make the product identification, selection, and purchasing process as easy as possible. However,
Product Managers Need To Learn To K.I.S.S. Their Customers
Doggone it – what do your customers really want? You try listening to them, you try sending them surveys, you meeting them at trade shows,
Product Managers Know Customers Don’t Buy When You Tell Them Too Much
If you would like to get more of your potential customers to buy your product, what’s the best way to make this happen? If you
Product Managers Need To Understand How To Upgrade Customers
One of the joys of being a product manager is that our products are always getting better. What this means for our customers is a
Product Managers Need To Know How Much Time To Invest In A Prospect
Talk to any product manager and they can tell you, when a new product gets introduced, the product manager becomes a part of the sales