The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never taught us in product manager school: what to do with the customers that … Read more
Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be … Read more
Ok product manager, let’s talk about something different for just a moment. As product managers we are all trying to do the same thing: identify a segment of customers who are underserved, use our product development definition to create a product for them, and then provide them with a solution that meets their needs while … Read more
How much should a new car cost? More importantly, if you were a product manager in India where many people don’t make very much money, what would you price a new car at in order to create a product that just about anyone could afford? The product managers at Tata Motors though that they had … Read more
As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order to do that well, we need to do a good job of understanding what our customers want. The good news here is that more often than not, our customers are … Read more
As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get that taken care of, we then create marketing programs and product messages so that we can reach our target market and convince them to buy our product. However, sometimes things … Read more
In our relationships with other people, one of the most basic things that we generally spend no time thinking about is the issue of trust. Without trust, there really can’t be any relationship. In order for our product to be a success, we need to find a way to get our customers to trust us … Read more
If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today. In a perfect world, starting with the product development … Read more
Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot … Read more
Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best … Read more