Product Managers Start To Understand The Power Of Online Reviews

When the customers for your product go looking for products online, how do they decide which one they are going to buy? As more and more of us become comfortable shopping online, we are starting to look towards people who have bought a product before to tell us if it’s any good. What this means […]

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

You would think that being a product manager who works for Amazon would be a pretty cushy job right? The company operates one of the largest online stores and they don’t seem to have to generate a profit and investors still seem to love their stock. However, all of this success may hid a key […]

What Can A Tax Software Company Teach Product Managers About Customer Information Overload?

Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot […]

Product Managers Learn How To Make YouTube Work For Their Product

Who hasn’t heard of YouTube by now? It’s that Google owned web site where anyone can upload videos that they’ve made to share with the world. Every once in awhile a video will “go viral” and literally millions of people will take time out of their day to visit the YouTube web site and spend […]