choices

How Product Managers Can Help Their Customers Weigh Their Options

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Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best … Read more

Product Managers Know Customers Don’t Buy When You Tell Them Too Much

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If you would like to get more of your potential customers to buy your product, what’s the best way to make this happen? If you talked with product managers, I’d be willing to bet that you’d hear a lot of them tell you that delivering more product information to your potential customers just might do … Read more