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How Can Product Managers Pick The Right Technology For Our Products?

Just imagine if you were a movie studio executive back in the early 1980’s: what format should you release your new movie on for the home market – VHS or Beta? Both technologies were battling it out and it was very difficult to try to predict a winner. That was […]

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Product Mangers Can Learn From The Past: The Story Of The Vasa

Oh man , do I have a story for you. How many times have we been in charge of a product when “higher powers” have come along with suggestions on how to make the product better? Or perhaps they suggest features that the product just must have before it goes […]

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Advanced Job Mapping For Product Managers

Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job mapping is a process by which you break down into a series of smaller steps the task that your customer is trying to accomplish while […]

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How Can A Product Manger Create A Job Map For Their Product?

A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This differs from process mapping which simply defines only what the customer is actually doing at each step – a subtle, but important distinction. Product managers […]

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A New Way For Product Managers To Discover Breakthrough Product Features

As a product manager, you are ultimately responsible for your product’s features. If you’ve guessed well, then you should have a successful product. If you’ve guessed badly, then you may be sitting on a stinker of a product right now. No matter which situation you find yourself in, you are […]

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