Close

features

Customer Led New Product Design: Notes From The Field

This post is an invitation for you to come along with me as I work with one of my clients to help them get ready to present their solutions to a customer in the hope of getting them interested enough to start to move forward towards a sale. You’ll recognize […]

Read More

Internet Product Promotion – 4 Secrets For Product Managers

So there you stand: somehow you’ve managed to convince the powers that be that your product needs to have its very own web site (or an upgrade to the one that it already has) in order to attract the masses of customers who would be buying it today if only […]

Read More

Product Promotion Using The Web: Tricks For Product Managers

The promise of the Internet in it’s early days was that it was “always on“. This meant that as you worked on other things (and slept), your product’s web site was always out there selling, selling, selling your product to whomever happened to be looking at it. Sounds great, doesn’t […]

Read More

How Product Managers Can Make Their Web Site Work For Their Product

Who doesn’t love the Internet? I mean you’re reading this blog posting on the Internet so YOU spend time here – doesn’t the rest of the world do the same thing? Sure there are lots of things that you can do to promote your product just by using web-based social […]

Read More

Why Chatty Product Managers Do Well On The Web 2.0

Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social […]

Read More

Teaching Product Managers How To Win Every Time In Vegas

You walk into the casino and saunter over to the roulette wheel. Peeling off a wad of $100 bills, you plunk them down on black seven and then the wheel spins. When the ball comes to a rest, it is on, what else, black seven. You pick up your immense […]

Read More