Product Management Basics: The 5 Steps Of Buying
As product managers it can be all too easy to get caught up in the fancy and complicated parts of our job. You know, things
The Accidental Product Manager Archive
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Category: Sales
Will Offering Breakfast All Day Help To Save McDonalds?
The product managers over at McDonalds have a problem on their hands. Yes, they are working for one of the world’s most successful restaurant companies.
Falling Stars: What To Do When Your Product Starts To Fade Like iTunes
Can there be any better feeling that that of a product manager who is in charge of a high-flying product? A product that everyone wants
How Product Managers Can Manage A Shift
Many product managers are placed in charge of multiple products. Often, among these products certain products will start to perform better than others. When this
What’s A Product Manager To Do When Your Product Costs Too Much?
Product manager just imagine that you find yourself in the following position: your company creates a great product development definition that it uses to make
What Happened To Skymall?
Anyone who has ever flown on a plane in the U.S. knows who SkyMall is. They are the company that provides the catalog of things
The Difficulties Of Being A Swiss Watch Product Manager
Do you wear a watch? I would suspect that the answer for most of us is a “yes” (we’ll forget for just a moment the
Every Product Manager Needs To Work In Sales – For Awhile
There is an old phrase that goes something like this “Don’t judge someone until you’ve walked a mile in their shoes”. As product managers who
Product Managers And The Problem With Discounting
Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure,
Instagram Product Managers Attempt To Do The Impossible
Welcome to the crazy world of social media. You know, the market segment where one day there’s nothing and then the next day there’s a