How Can A Product Manger Create A Job Map For Their Product?
A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This
The Accidental Product Manager
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A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This
Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you
As a product manager, you are ultimately responsible for your product’s features. If you’ve guessed well, then you should have a successful product. If you’ve
So I just happened to be leafing through an issue of Information Week and I ran across an article that was talking about how IT
The Wall Street Journal ran a story today about the U.S. Customs and Border Protection department deciding to put off their grand plans for building
Ok, so how many times has this occurred: someone asks you what you do for a living and you tell them that you are a
The late George Carlin became famous thanks to a skit that he did titled “The 7 Words That You Can’t Say On Television”. I’m thinking
The IT field can learn a great deal about new product development from other industries.This time we’re going to learn from the big drug firms
As a product is being developed, one of the big questions that a product manager has to continually answer is if the product is on
The job of product management often takes on a program management flavor when it comes to keeping track of how the development of a new