The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Being a product manager is a hard job. It seems like there is always too much to do every single day. Keeping yourself focused on what needs to be done today or maybe even tomorrow is enough to keep you … Read more
So what’s your product strategy? If you are like most product managers, you probably don’t have one. Oh sure, if somebody asks you what your product’s strategy is, you can quickly come up with some words that sound good – increase market share, drive down costs, beat the competition, etc. But really, just between us … Read more
A quick question for you: are you afraid to fail? Would you be willing to take on responsibility for a product that might not be a success? I’m willing to bet that a lot of us would say “no” – our company’s product managers who are perfect are rewarded while product managers who fail are … Read more
You’d think that we’d all know how to market our products simply because we get marketed to every single day. It turns out that this is not the case simply because there are a lot of different components that go into successfully marketing a product. Although you’d think that this kind of activity would be … Read more
Dr. Anderson looks into the question of whether or not Product Managers should create a cover letter to go along with their resume when they are looking for their next job. Dr. Anderson discovers that there are some important rules for creating cover letters that will work for you and not against you. He … Read more
We’re going to kick it old school this time around and take a look at one of the key skills that every product manager should be good at, but all too often we’ve been working so hard that we’ve neglected this task: turning prospects into actual paying customers. If you can’t already list this skill … Read more
Is it possible that Apple might be able to teach you a thing or two about how to find more customers for your product? I can almost hear you saying “Hey Dr. Jim, I’m a product manager who manages a line of ball bearings – they are nothing like the kinds of products that Apple … Read more
Hey product manager, so you’d like to find a way to make your product appeal to more customers? Hmm, well let’s think about this for a moment – is there anything in your product manager job description that we can use to solve this problem? Maybe there is. Although many of us work for companies … Read more
Come with me while we travel back in time, not far, just 5 years or so. Now that we’re here, take a look around. What do you see? I bet you see just about all of those corporate folks using their Blackberries to make calls and check email. Poof! Now we’re back in current times. … Read more
How do you find your way around these days? If you are like most of us, you probable own one of those pocket sized GPS receivers that show you a map of where you are and how to get to where you want to go to. Lots of companies make these, but Garmin was one … Read more