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The Accidental Product Manager Archive
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The 6th Product Manager Sense: I See Dead Products
Does the recession have you down? How’s your product doing — nobody buying, nobody interested? Cheer up — it turns out that this is actually
Is Microsoft Planning On Having Blue Light Specials?
Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a
AccPM Poll Results: Do You Know Who Your Product’s Competition Is?
[poll id=”10″] The question this past week was “Do You Know Who Your Product’s Competition Is?“ The results were right in line with my view
Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program
Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands
How To Market Your Product In 2010
2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close
AccPM Poll Results: Who gets more respect where you work Product Managers or Project Managers?
[poll id=”9″] The question this past week was “Who gets more respect where you work Product Managers or Project Managers?“ It was a light week
Is Your Marketing Message Missing The Point?
If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your
Learn To Read Your Customer’s Mind In 3 Simple Steps
Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell
AccPM Poll Results: Do people read and take actions based on your emails?
[poll id=”8″] The question this past week was “Do people read and take actions based on your emails?“ The take-away from your responses to this