upgrade

Product Managers Need To Understand How To Upgrade Customers

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One of the joys of being a product manager is that our products are always getting better. What this means for our customers is a never ending cycle of upgrades. Something that is probably not talked about enough is the issue of how to get your customers to upgrade (although we do this so often … Read more

Is Dancing With Yourself Wrong For Product Mangers To Do?

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What’s a product manger to do when your #1 competitor is your own product? What can you do if you spend a lot of time and money developing a new version of your product and then roll it out and the customers that you want to sell it to appear to be happy using the … Read more