7 Product Pricing Mistakes That Product Managers Make
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The Accidental Product Manager Archive
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Niche Marketing Requires Product Managers To Personalize Everything
As product managers we spend a lot of time creating ways to tell customers all about our fantastic product. Too bad that often the brochures,
Should A Product Manager Be Batman Or The Lone Ranger?
Product managers are responsible for making a lot of decisions about our products while they are being developed; however,one of the most important decisionshas to
What Product Managers Need To Know About Customer Loyalty
Imagine for a moment that you were inthe business of building walls. Every day you’d get up go build part of a wall and then
Why Product Managers Need To Care About Farms, Fish, And The Mafia
It’s time for true confessions: you play one of those silly Facebook games don’t you? Pick your poison:Farmville, Fishville, Mafi Wars, etc.The company that makes
Really, Really Complex Products: Is PLM Software The Solution?
There are a lot of products out there that need product managers. However, there is a special class of products that needs a special type
What “Jersey Shore” Can Teach Product Managers
I am very embarrassed. The other day I was flipping through the TV channels and I happened to stumble across MTV’s reality show “Jersey Shore”.
Many Happy Returns: How Product Managers Can Make Product Returns Work For Them
Every product manager likes to think that once their customer has purchased their product, that’s the end of the story. The reality is just a
3 Skills That Most Product Managers Are Missing
I’m guessing that you wouldn’tgo to work naked. Then why-oh-why are heading off to your product management job when you don’t have all of the
3 Big Secrets For Small (Niche) Products
When a product manager finds himself / herself in charge of a product that is targeted towards a niche segment, they have to change how