Is It Time For Product Managers To Get Out The TV Dinners?

TV Dinners are coming back, will product managers be ready?

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!So let’s picture a typical evening for you. You get home from work, sort through the mail, change clothes, click on the TV, and then you start to think about dinner. Assuming that you have not gone crazy and called … Read more

How Can Product Managers Convince Millennials To Buy Jewelry?

How can product managers get millennials interested in jewelry?

Being a product manager for a high-end jewelry company would be a pretty good job to have. You really would not have to sell all that much of your product in order to have a good year. However, these product managers have started to run into a problem. It turns out that the next generation … Read more

Product Managers At Tech Giants Try To Not Anger Banks With New Products

Product managers have to practice being frenemies with banks

Just imagine if you were a product manager at one of the big technology firms out there (Microsoft, Amazon, Google, Oracle, etc.). You would always be under pressure to change your product development definition and come up with new and different ways for the company to make money. You’d probably look at all of the … Read more

Coke Product Managers Seek New Tastes

Coke product managers are searching for new drinks to create

Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very large market share, and every customer that you might ever want to capture has already heard about about your product. What more could a product manager ask for? Coke has … Read more

Product Managers Want To Know What’s Gone Wrong At UPS

UPS is trying to play catch-up with both Amazon and FedEx

When it comes time to ship a product to a customer, product managers in the U.S. know that they have three different options: the Postal Service, FedEx, and UPS. FedEx and UPS generally cost more, but they are fiercely competitive and if you hand your package off to them, you know that it will reach … Read more

Food Giant Product Managers Place Small Bets

General Mills product managers are looking for new product ideas at startups

There are exciting product manager jobs and then there are the product manager jobs at the really big food companies. Yes, yes – the good news is that you’ll probably be a relatively successful product manager no matter what you do simply because the big food companies provide us with the products that we all … Read more

Product Managers Ponder How To Market An Unwanted Product

Adult diapers are not what anyone wants, but more and more people need them

Sigh. As product managers we all would like to think of ourselves as being the person who is in charge of a cool product like Facebook or the iPhone. However, the world is filled with other products that need the help of product managers and so who’s to say what product we will eventually be … Read more

Product Managers Race To Provide One-Day Delivery

Customers will buy from the company that can deliver their package the next day

As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy. Product managers … Read more

How Can Starbucks Product Managers Stop Things From Slowing Down?

Starbucks is running the risk of stalling

Imagine for a moment that you were a product manager working at Starbucks. The company is growing, everyone likes your product, you would be on top of the world. In fact, Starbucks has opened over 2,000 cafes in the U.S. over the past three years. The result of this rapid growth has been that you … Read more

Product Managers Want People To Eat At Home

Packaged food product managers need more of us to eat at home

Quick quiz: where have you been eating your meals lately? Perhaps a better version of this question would be: how many times have you eaten at home lately? If you are like most of us, your answer is going to be mixed. Yeah, you might grab a breakfast at home, but do you take your … Read more