Why Product Managers Should Not Listen To Their Gut
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The Accidental Product Manager Archive
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How Product Managers Can Help Their Sales Teams Be More Successful
Product managers are NOT sales professionals. We pride ourselves on being marketing professionals and we don’t think of ourselves as being a part of our
When New Tools Mean New Products: Energy Business Lessons For Product Managers
As product managers we’d like to think that the new product creation process and its product development definition process are a neat, orderly process. However,
Lots Of Social Media Choices, But Which Ones Work For Product Managers?
Pitty the poor product manager. There you are, sitting in the middle of the greatest social media revolution to ever happen and now you find
Everything You Ever Wanted To Know About How To Launch A Product
Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter
How Product Managers Can Manage The Age Gap On Their Product Teams
Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of
Learn How To Launch A Product — The Right Way!
For the first time ever, Blue Elephant Consulting is going to be sharing our secrets for what it takes to launch a product the right
Product Management Failure: Google’s Moto X
As you slave away at your product management job, you probably dream of how great it would be to work at some progressive company where
When Competitors Merge: What 3 Things Should A Product Manager Do?
Sometimes as product managers we wish that our lives could become better if only one of our competitors would just go away. It’s events that
What Does It Take To Lead A Product Team?
So you are a product manager? Just exactly what does that mean? I can tell you that it’s not all about creating the perfect product