What You Are FORGETTING To Do And Why It’s Hurting Your Product’s Sales & Profits!
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A Candy Bar Teaches Product Managers Lessons About Redesigning Product Packaging
Imagine for just a moment that you were the product manager who was in charge of a candy bar. Let’s say that that candy bar
Results Of YOUR Vote: Where Do Product Managers Need The Most Help?
The results of the first ever The Accidental Product Manager “where do you need the most help with product management” survey are now in! First
Product Managers Need To Know 4 Ways To Offer Their Customers A “Next Best Offer”
What would the perfect buying experience with your product be for your customer? I’d be willing that it would go something like this. They’d contact
Why Product Managers Need To Learn To Love Inbound Marketing
What kind of marketing do you do: outbound or inbound? For that matter, do you even know the difference? In today’s overloaded, hyper connected society,
Why Bank of America Needs To Do More Checking On Its Products
As product managers, one of our main goals is to always be searching for ways to apply the product development definition in order to leverage
Product Managers Know That They Need To Make Their Product Contagious
If you had to picture your product becoming wildly successful, what would you see in your mind’s eye? I’m betting that you wouldn’t be picturing
So You Need to Promote Your Product?
Note: This posting has been guest written by Angie Picardo. Angie Picardo is a staff writer for NerdWallet. Her mission is to help entrepreneurs stay
To Beat The Competition, Product Managers Have To Do Some Homework
Based on the product development definition that you used to create your product, your product is the best available product to solve the problem that
Product Managers Need To Know What Their Company’s Cost Of Capital Is
You’ve just been put in charge of managing the best product ever. Based on the product development definition, you know that this product is going