performance

Just Exactly How Do You Go About Selling A US$200 Sports Shoe?

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Does anyone remember the shoe company Adidas? Back in the day, they were hot stuff. However, in the world of highly competitive sports shoes, their product development definition and the company just faded away over time. However, they didn’t go away and they are in the process of trying to stage a comeback. It’s going … Read more

3 Things That Every Product Manager Needs To Know In Order To Manage

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Your job title is “product manager”, just exactly how much of that management stuff do you do? For that matter, have you ever been taught how to do it? Since so much of what a product manager has to do involves getting other people at your company to do things for you (above and beyond … Read more

Would You Like To Share My Purpose?

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One of the key differences between a product manager and a project manager is that a product manager truly needs to motivate others to do work for him/her. A project manager can get away with just reporting on the current status of a project, a product manager needs to make that product successful. High-commitment, high-performance … Read more