Product Managers Investigate Car Subscriptions

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!So I want you to think back to the last time that you bought a car. Just exactly how did you go about doing this fairly major task? If you are like most of us, you at least spent some … Read more

Exclusive Webinar: Providing Customers with Exceptional Connected Experiences

Hello fellow Product Managers, The modern consumer is more connected than ever before, using multiple devices and interacting with brands through numerous touchpoints. How brands meet the needs of the connected consumer will be the defining factor in whether they stay relevant and deliver a positive customer experience. Join this exclusive webinar: http://bit.ly/2noaf3m (09:30am PST … Read more

Partnerships That Don’t Work Out For Product Managers

As a product manager, you want to be able to get your product out in front of as many potential customers as possible. However, this is something that sometimes your company can’t accomplish all by themselves. When you realize this, you often start to look for a partner – somebody who can help change your … Read more

Can NBC Product Managers Make The Olympics An All Year Event?

If there is one television program that just about everyone watches, after the Superbowl it’s probably the Olympics. These sporting events bring the best athletes from all around the world together for a short period of time. They get to compete against each other for personal glory and in a quest to win the most … Read more

Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

Mobile-first thinking is finished, your customer has moved beyond using one device. The most successful brands are now those who understand the connected consumer and make every channel and platform work towards a seamless customer experience. The Open Mobile Summit http://bit.ly/2AsHXhx (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss … Read more

What Do Starbucks Product Managers Have To Do To Keep Growth Going?

Wouldn’t it be great to be a product manager at Starbucks? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the Starbucks product managers need to … Read more

Product Managers Want To Know: Why Do Malls Fail?

Just about every town that we live in has a mall. The mall has a collection of stores that if we need a specific thing, we know that we can visit the mall to get. There are generally food courts and movie theaters there also that cause us to visit the mall. Malls just seem … Read more

What Can Top Food Brand Product Managers Do To Get More Shelf Space?

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. However, in order to be a successful big food product manager you … Read more

Pepsi Product Managers Learn That We Want What We Should Not Have

When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products. One of the largest is Pepsi and those product managers must be working hard every day … Read more