Product Managers Need To Know How To Make Word Of Mouth Work For Their Product
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!As product managers, it is our job to make sure
The Accidental Product Manager Archive
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Blockbuster’s Not Dead Yet: Lessons For Product Managers
You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long
Perhaps It’s Time For Product Managers To Go To Prison
Ok product manager, let’s talk about something different for just a moment. As product managers we are all trying to do the same thing: identify
Product Managers And The Problem With Discounting
Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure,
4 Ways Product Managers Can Use Social Media
I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all
Picking The Wrong Product: What Went Wrong With The Nano?
How much should a new car cost? More importantly, if you were a product manager in India where many people don’t make very much money,
Product Managers Need To Master The Art Of Social Media Listening
As product managers we are responsible for using our product development definition to create products that meet the needs of our customers. However, in order
How Product Managers Are Solving The Missing Football Fan Problem
The most popular and profitable sport in the world is U.S. NFL Football (sorry European football fans). However, just because you own a franchise in
Sensual Product Management: Umm, What Do We Need To Know?
So there is no delicate way to talk about this topic, but I’m going to bring it up anyway. As product managers, we’re often not
Is Social Media Worth The Effort For Product Managers?
Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools