What Is A USP And Why Is It Important To Product Managers?
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The Accidental Product Manager Archive
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Product Management Basics: The 5 Steps Of Buying
As product managers it can be all too easy to get caught up in the fancy and complicated parts of our job. You know, things
Parachute Product Management
So we all know that product manager always have to be prepared to deal with the situation that both they and their product find themselves
Let’s Go Whale Hunting!
Just imagine if you were a product manager who worked in the world of creating a product development definition for mobile phone video games. You
Can TV Product Managers Win The Fight Against The Internet?
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make
Will Offering Breakfast All Day Help To Save McDonalds?
The product managers over at McDonalds have a problem on their hands. Yes, they are working for one of the world’s most successful restaurant companies.
How Do You Manage A Product That Is A Massive Hit?
What dream do all of us product managers have? Perhaps it’s that our product will be a monster hit – everyone will want to have
The Problem That Product Managers Have With “New”
When you take a look at your product, what do you think about it? Are you sad that your product is not a shiny new
How Product Managers Can Learn To Think Small
Just in case you’ve been hiding in a closet or something, Apple introduced a new product back in early 2015: a watch. This was one
Why Product Managers Need To Know The Big Picture
As product managers we like to work hard. The reason that we like to do this is because we all believe that the harder we