What Do The Whole Foods Product Managers Have To Do To Create Organic Growth?

Whole foods is a grocery store chain. It’s actually a pretty special grocery store change and if you talk to any of the people who shop there, you’ll quickly discover that most of them are true believers in the company and the products that they carry. For the past few years, Whole Foods has been … Read more

More Features Or Better Usability – The Product Manager’s Dilemma

As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want – no other product even comes … Read more

Chipotle Product Managers Play Games With Ethics – Is This Ok To Do?

So product manager, I’ve got an interesting ethical issue for you. Are you ready? If sales of your product were sagging and your boss came to you and told you that it was your job to boost sales, how far would you go to make this happen? Would you change your product development definition? Would … Read more

What Is A USP And Why Is It Important To Product Managers?

Congratulations, you are managing a good product. It might even be a great product. However, when it comes time for one of your potential customers to pick a product to solve their problem, why should they choose yours over all of the other options that they have? The Power Of A USP Trying to figure … Read more

Product Management Basics: The 5 Steps Of Buying

As product managers it can be all too easy to get caught up in the fancy and complicated parts of our job. You know, things like product release maps, feature planning, metrics, crafting a complete product development definition, etc. However, sometimes it is worth it to take a step back and make sure that we … Read more

Why Product Managers Need To Know The Big Picture

As product managers we like to work hard. The reason that we like to do this is because we all believe that the harder we work, the more progress we’re going to make. What we are trying to achieve is to move closer to our target of total market domination, unlimited customers, and the ability … Read more

Product Managers: The Fight’s Not Over Until It’s Over

As product managers, our job is to do everything in our power to make sure that our product is a success. It would be a wonderful world if only our potential customers would come to us and ask us to please sell them our product. However, it rarely happens that way. Instead, more often than … Read more