As product managers it can be all too easy to get caught up in the fancy and complicated parts of our job. You know, things like product release maps, feature planning, metrics, crafting a complete product development definition, etc. However, sometimes it is worth it to take a step back […]
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As product managers we like to work hard. The reason that we like to do this is because we all believe that the harder we work, the more progress we’re going to make. What we are trying to achieve is to move closer to our target of total market domination, […]
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As product managers, our job is to do everything in our power to make sure that our product is a success. It would be a wonderful world if only our potential customers would come to us and ask us to please sell them our product. However, it rarely happens that […]
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So do you have a mobile phone? I’m willing to bet that yes, you do. No matter if you have decided to go down the iPhone route or if you’ve taken the Android path, once you get past the pretty screen that your phone came with, what probably attracted you […]
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Can we talk about trade shows for just a moment? During my product manager career, I have been to a countless number of these things. I must confess, I love them! The travel, the pageantry, the people that I meet all appeal to me. However, when it comes down to […]
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I like having customers. You like having customers. In fact, once we get a customer we sure would like to hang on to them. The problem is that our customers always want our products to do more, more, more for them. What this means is that we always need to […]
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Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re […]
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Just when everything is going your way as a product manager, that’s exactly when something always seems to go wrong. One of the most common things that can happen is a new competitor shows up. Customers that you thought were a “sure thing”, now want to take a little bit […]
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Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure, we need to provide our potential customers with the products that they want, but once we’ve done that, what else can we do to convince […]
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Based on the product development definition that you used to create your product, your product is the best available product to solve the problem that your customers are facing. This means that your customers should all be buying from you and your competition should just dry up and blow away, […]
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