Can Product Managers Learn To Sell Groceries Online – And More?

As product managers we all like to try new ideas out. However, sometimes the job that we’re being asked to do is so brand new that there really is nobody that we can compare ourselves to and no existing product development definition. The product managers at Ocado find themselves in this very situation: they are … Read more

Maybe What’s Wrong With Your Product Is How You Ship It?

As product managers, I think that we all realize that in order for our product to be a success, it has to make money for the company. In order for this to happen, people have to buy the product for more than it costs the company to make and deliver the product. We product manager … Read more

The Problem That Product Managers Have With “New”

When you take a look at your product, what do you think about it? Are you sad that your product is not a shiny new product? Do you wish that you were in charge of managing a cutting edge product that was just bursting on the market? I’m pretty sure that at one time or … Read more

Product Managers And The Need For Pizza Boxes

I like pizza and I’m pretty sure that you do also. However, have you ever spent any time thinking about the box that your pizza comes in? I can tell you that had not, until the big U.S. sporting event, the Super Bowl, came around again and I started reading stories in the paper about … Read more

What Do The Nook Product Managers Have To Do To Save Their Product?

Just how cool would it be to work in the world of high technology consumer goods? I mean we’re talking about products like the Apple iPhone, smart watches, the Kindle, Google Glass, and – the Nook? Yes, consumer electronics is an exciting place to have your product competing, but it’s a brutal market and if … Read more

The Art Of Building The Right Airplane For The Right Customer

When you are a product manager who is in charge of a successful product, you often become nervous when it becomes time to create and launch your next product. You want it to be a success also, but you’re not sure how to make this happen. Just imagine how the product managers at the aircraft … Read more

Pepsi Product Managers Try To Fool Everyone All The Time

Over at the soft drink maker Pepsi, the product managers are in the middle of making a very big change. They are tinkering with the product development definition for their popular diet Pepsi drink. What makes this change so very interesting is that the reason that they are doing it is to respond to incorrect … Read more

Verizon Product Managers Show The Dangers Of Trying To Be Too Cool

Just in case you didn’t hear about it, Verizon is rolling out a new wireless service that they are calling “go90”. The name comes from the product development definition that says that users will now start rotating their phones 90 degrees in order to watch videos on the go90 service. Now Verizon is a very … Read more