A Product Manager’s Approach To Finding Love Online

Let’s talk about love, shall we? I fully understand that your job as a product manager probably takes up a lot of your time and you really don’t have a lot of time left over to think about such trivial things as love, but it’s all around us if you’d just take a moment to … Read more

Can Product Managers Bring A Product Back From The Dead?

There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly. We talk and talk about what we can do to make our products more successful; however, we need to understand that every product comes to the end of the road eventually. When … Read more

Bar Code Scanner Product Managers Find A Way To Grow Their Market

Product managers for bar code scanners have it pretty good these days. Their products are in high demand by companies such as Amazon who operate the large warehouses that contain thousands of items, each identified by a unique bar code. These scanners, often called a “brick on a stick”, are used thousands of times each … Read more

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

For some odd and strange reason, each and every one of our customers is different from all of the others. What this means for us as product managers is that we often have to tweak our product offering in order to make our product appeal to a specific set of potential customers. If we do … Read more

How Can Product Managers Help Sbarro Come Back From The Brink?

I’m pretty sure that at one time or another, we’ve all eaten at a Sbarro pizza store. In my case, I’ve run into them in airports as I’ve been looking for a quick lunch or dinner on the way to catching my next flight. They are also in just about every mall out there. However, … Read more

What Can Product Managers Learn From Disney About Pricing?

Can you tell me where “… the most magical place on earth…” is? If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. Going to a Disney theme park is the dream of many families. They may … Read more

More Features Or Better Usability – The Product Manager’s Dilemma

As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want – no other product even comes … Read more

Product Manager: Is Your Product Conflict Mineral Free?

Just when you thought that being a product manager couldn’t get any tougher, it just did. So I’m pretty sure that by now you’ve hear about “conflict diamonds”. These are diamonds that are mined in parts of Africa where there are ongoing wars. The bad guys sell the diamonds to fund their wars. People have … Read more