New Product Competition Challenges For Product Managers: Balloon Toys

What should a product manager do when their new product is followed by a similar one?

How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went? You got some balloons, then it seemed to take forever as you used the hose to fill the balloons, and then you … Read more

Is It Time For Product Managers To Go Meatless?

What role can product managers play in the creation of meat product substitutes?

So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up. There is no question that in the developed 1st world countries, people do love their meat. There’s just one problem – it turns … Read more

Google Product Managers Look For The Next Big Thing

I’m going to assume that by now we all have some form of a smartphone in our possession. No matter what type of smartphone you have, they can all do a lot: take pictures, surf the internet, and run countless apps. However, what comes next? Over at Google, the company that become famous for making … Read more

Can Apple’s Product Managers Win Back The Movie Market?

So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. This is all part of their iTunes empire that has been around for a while and has become sort of the defecto go-to location for a lot of people when they are looking for new … Read more

Can Product Managers Find A Way To Make A Better Burger?

I’m pretty sure that we’ve all had that feeling: it’s the “I want a burger” feeling. I’m not sure if I can really describe what it is, but there is a sudden need that we have to be filling our mouths with the rich satisfying feeling of consuming a big burger. The folks over at … Read more

Product Managers Investigate Car Subscriptions

So I want you to think back to the last time that you bought a car. Just exactly how did you go about doing this fairly major task? If you are like most of us, you at least spent some time thinking about what you wanted. You thought about how much stuff you generally haul … Read more

Can NBC Product Managers Make The Olympics An All Year Event?

If there is one television program that just about everyone watches, after the Superbowl it’s probably the Olympics. These sporting events bring the best athletes from all around the world together for a short period of time. They get to compete against each other for personal glory and in a quest to win the most … Read more

Pepsi Product Managers Learn That We Want What We Should Not Have

When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products. One of the largest is Pepsi and those product managers must be working hard every day … Read more

Product Managers Know How Valuable A Product Name Is

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more

Gatorade Product Managers Go High-Tech

I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and pouring on their coaches when they win a game. However, times change. The product managers at Gatorade realize that they need to change their product development definition with the times … Read more