Can Product Managers Market Furnished Housing Rentals?

A furnished apartment means that residents have fewer household tasks

So where do you live today? The answer for a lot of us is in an apartment. Now let’s go back and think about what it took to get you into that apartment. First, of course, you had to find the apartment. Then you had to find a way to get the stuff that you … Read more

Can GE’s Product Managers Find A Way To Get A Charge Out Of Batteries?

The GE product managers are going to have to catch up with their rivals

We all know the company General Electric – at one point in time, they seemed to make just about everything that you could buy that could be plugged in. These days GE is playing a game of catch up with other companies. GE wants to be a player in the growing business of large-scale electricity … Read more

Is It Time For Product Managers To Get Out The TV Dinners?

TV Dinners are coming back, will product managers be ready?

So let’s picture a typical evening for you. You get home from work, sort through the mail, change clothes, click on the TV, and then you start to think about dinner. Assuming that you have not gone crazy and called up Uber Eats to deliver you some restaurant food, you are going to be on … Read more

Product Managers Ponder How To Market An Unwanted Product

Adult diapers are not what anyone wants, but more and more people need them

Sigh. As product managers we all would like to think of ourselves as being the person who is in charge of a cool product like Facebook or the iPhone. However, the world is filled with other products that need the help of product managers and so who’s to say what product we will eventually be … Read more

Product Managers Prepare To Battle It Out Over A New Type Of Milk

Are you ready for some newfangled milk?

When you go shopping, what do you get? If you are like most of us you probably pick up some eggs, some cheese, some vegetables, and, oh yeah, some milk. However, what type of milk do you get? For a very long time our choices have been somewhat limited. We always got the same types: … Read more

Can Product Managers Save “American Idol”?

Can American Idol be brought back from the dead?

So who among us has not heard about the famous TV show “American Idol”? This is the show where anyone can try out to be on the show and the best singers are then selected to compete in a multi-week competition in which one of them will eventually be crowned the “American Idol” and potentially … Read more

Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

Boeing's product managers need to find ways to rebuild trust

Every product manager job is different. Some are easy and some are hard. Right now, being the product manager at Boeing who is responsible for the 737 MAX jet would defiantly fall into the difficult category. The reason that this would be such a hard job to have right now is because this airplane has … Read more

Product Managers Deal With The Challenge Of Cup Holders

Can a car ever have too many cup holders?

So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go? How about how many doors it has or the size of its tires? Could it … Read more

What Can Store Credit Card Product Managers Do To Remain Viable?

Store credit cards are declining, what’s a product manager to do?

So if I was to take a look inside of your purse or wallet right now, what would I find? I’m willing to bet that you probably have either a Visa or a Mastercard credit card, perhaps an American Express credit card or even a Discover credit card. However, what else would be there? Would … Read more

How Can Product Managers Save The Internal Combustion Engine?

Product managers need to find a way to keep internal combustion engines relevant

Let’s face it: if you are a product manager for the traditional car engine, called an internal combustion engine, things are looking rather tough for you right now. The world is changing and you’ve suddenly got a lot of completion. The arrival of popular electric vehicles and a bunch of new government regulations about pollution … Read more